How to predict churn: 3 practical tips for your business
Retaining customers is one of the main goals of any company. And there's a reason for that. Philip Kotler, the well-known marketing guru, has warned that acquiring a new customer costs 5 to 7 times more than retaining a current one. Therefore, knowing how to predict churn is so important. If you can anticipate […]
Customer success manager: What is their role and why is it so important?
You've heard of Customer Success Managers, right? Employees in this role handle the needs of the most important asset of any company: its customers. Customer Success team members are on the front lines ensuring that customers continue to use your company's products or services […]
SAC 2.0: The Evolution of Customer Service on the Web
You've probably heard of SAC 2.0, right? This Customer Service is a great tool for serving the public quickly. Going through various phone numbers and extensions isn't a pleasant experience for anyone, which is why consumers are increasingly looking for online solutions. Do you know […]
7 crucial data points to understand your customers and increase your sales
There's no denying it: your customers and users are your company's most valuable assets. After all, all departments work together to attract, convert, and retain users. But they generate much more than revenue for your business: customers are a source of data and intelligence to continuously improve your product or service. […]
Mystery shopper: what are the practical advantages for your business?
Nothing is more valuable to a company than deeply understanding the true perception its customers have of it. One of the widely used methodologies for this discovery is mystery shopping. As the name suggests, "mystery shopping" is a technique for identifying flaws, improving processes, and enhancing the customer experience
Reduce churn: learn how to compress the cancellation rate
All entrepreneurs agree that to succeed, you need customers, right? In an ideal scenario, reducing churn should be one of the goals of organizations, but this metric is not always considered. In many cases, managers even monitor the metrics, but do nothing effective to change them and bring them to the desired level
7 customer service tips you need to know
Consumers are increasingly taking center stage in business strategies, and knowing some customer service tips is fundamental for businesses today. With so much competition and the possibility for users to research and compare options, how they are treated is a key differentiator in their choice of a particular company. More […]
How to respond to negative reviews: 8 practical tips to turn criticism into opportunities
There's no way around it. Like it or not, at some point you're going to receive negative feedback from customers. However, the real challenge isn't just receiving it, but knowing how to respond to negative reviews correctly and strategically. A well-crafted response at the right time can reverse the bad impression of a dissatisfied customer and even […]
Omnichannel: 4 reasons to integrate your sales channels
Many times, terms and strategies become popular in the market and cause confusion for people, right? Omnichannel is one of those. The term omnichannel has been widely discussed for some time, but not everyone knows exactly what it's about. This customer-centric strategy can be very useful for integrating your actions […]