Customer satisfaction survey: How to conduct one and what are the best questions?
Customer satisfaction research is an essential technique for companies to understand public perception of the company and to develop improvement and adjustment strategies based on customer feedback. Even though employees and entrepreneurs are always aware of their problems and know what needs improvement, […]
The 4 stages of the customer journey purchase process
Understanding what your customer feels or expects from your brand is fundamental for your company to be able to offer them something personalized and that makes sense according to each stage of the customer journey. According to Accenture, 75% of consumers are more likely to buy from a company that knows them better
Delivery in Brazil: Performance and strategies to stand out in this channel
If there's one factor that the pandemic greatly accelerated this year, it was digital transformation. During this period, companies of all sizes and segments were forced to develop new sales and customer relationship channels based on digital means. As a large part of businesses experienced periods of closure and declines […]
Consumer behavior: What factors influence marketing?
Have you ever stopped to think about how many times a day you make decisions? What should I wear today, where will I have lunch, which market should I go to, which route should I take to get to work faster? If you stop to analyze it, it's a gigantic number of decisions we make every minute. And each decision […]
How can I find out what my customers think of my company?
As customers, we know very well which companies we trust and which we dislike. But when we're on the other side, it's often difficult to know for sure what our customer thinks about our brand, product, or service, isn't it? But rest assured, with advances in technology and customer-centric strategies, we can find a solution
What is a help desk and how can it help with customer service?
Customer service, experiences, and relationships are topics that are increasingly on the agenda within companies, right? If you've also been concerned about this, you've probably heard about what a help desk is. No longer a differentiator, customer service is a fundamental task for […]
Customer relationship: Techniques to improve it
Customer relationships are one of the most important things your company can cultivate. It's an investment that often yields many rewards, even more than expected. For example, when a company has a good relationship with its target audience, the latter, in turn, may recommend it to friends and acquaintances, making […]
Data-driven: how to act strategically based on data
If you work in customer experience, marketing, or business, you've probably heard the term "data-driven." This technique, so widely discussed right now, is important for companies to make data-driven decisions. Working and making decisions based on opinions, deductions, or hunches is not at all beneficial for companies, it's not..
What is a chatbot, how does it work, and 7 reasons to implement one?
There are many ways to get closer to the customer and make resolving their problems faster and more efficient. If you've already looked for new models to implement customer experience, you've probably heard of and wondered what a chatbot is, right? Tools like this streamline customer service without interrupting the process