Satisfaction survey: How to do it and what are the best questions?
Customer satisfaction surveys are essential for companies to understand public perceptions of their company and develop strategies for improvements and adjustments based on customer feedback. Even though employees and entrepreneurs are always aware of their problems and know what needs to be improved, […]
The 4 stages of the Customer Journey buying process
Understanding what your customers feel or expect from your brand is crucial for your company to offer them something personalized and meaningful at each stage of the customer journey. According to Accenture, 75% of consumers are more likely to buy from a company they know […]
Delivery in Brazil: Performance and strategies to stand out in this channel
If there's one factor the pandemic has significantly accelerated this year, it's digital transformation. During this period, companies of all sizes and segments were forced to develop new sales and customer relationship channels, based on digital media. As most businesses experienced periods of closure and declines in […]
Consumer Behavior: What Factors Influence Marketing
Have you ever stopped to think about how many times a day you make decisions? What should I wear today, where should I have lunch, which grocery store should I go to, which route should I take to get to work faster? If you stop and think about it, it's a gigantic number of decisions we make every minute. And each decision […]
How do I know what my customer thinks of my company?
As customers, we know very well which companies we trust and which we dislike. But when we're on the other side, it's often difficult to know for sure what our customers think of our brand, product, or service, right? But rest assured, with advances in technology and customer-centric strategies, […]
What is a help desk and how can it help with customer service?
Customer service, experiences, and relationships are topics that are increasingly on the agenda within companies, right? If you've been concerned about this, you've probably heard of the help desk. No longer a differentiator, customer service is a primary task for […]
Customer Relationship: Techniques to Improve It
Customer relationships are one of the most important things your company can cultivate. It's an investment that often yields many rewards, even more than expected. For example, when a company has a good relationship with its target audience, they, in turn, may recommend it to friends and acquaintances, making […]
Data-driven: how to act strategically with databases
If you work in customer experience, marketing, or business, you've probably heard the term data-driven. This technique, which is so popular these days, is crucial for companies to make data-driven decisions. Working and making decisions based on opinions, deductions, or hunches isn't at all beneficial for companies, it's not […]
What is a chatbot, how does it work and 7 reasons to implement it?
There are many ways to connect with customers and make problem-solving faster and more efficient. If you've ever looked for new ways to improve your customer experience, you've probably heard of chatbots and wondered what they are. Tools like these streamline customer service without leaving […]
How to predict churn: 3 practical tips for your business
Customer retention is one of the main goals of every company. And there's a reason for that. Philip Kotler, the renowned marketing guru, once warned that acquiring a new customer costs 5 to 7 times more than retaining an existing one. That's why knowing how to predict churn is so important. If you can anticipate […]
