Relationship Marketing: Everything You Really Need to Know
In today's competitive and information-rich environment, selling is no longer the only concern for companies. It takes more than that; delighting customers has become a necessity, and that's why relationship marketing is gaining so much importance. Much more than just acquiring new customers, it's important […]
Customer Health Score: learn how this indicator can help you
Imagine how great it would be to be able to predict your customers' behaviors. Yes, it may seem like an illusion, but this is already possible through the use of the Customer Health Score. This indicator measures the health of accounts and customers, in addition to helping companies develop retention and loyalty strategies. By understanding […]
Humanized service: make your customer experience incredible
Nowadays, the internet and technology provide quick resolution of customer issues, but we must never lose sight of humanized service and customer relationships. Customers don't want to be served by robots. It's important to be digital, but offering a humanized relationship, where the […]
Customer Service: A Practical Guide on How to Do It Right
No one can deny that the public is one of the most important parts of a business, right? Companies develop solutions for them, and the business revolves around them. Therefore, it's essential to pay close attention to customer service. In times of such intense competition and high levels of […]
Customer Loyalty: You're Doing It Wrong! 4 Big Myths About Customer Loyalty
Stop trying to delight your customers—that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company, and worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, states. We've been hearing for a long time […]
Online service: how to ensure quality and efficiency
There's no denying that customer service is one of a company's main assets and can even be a major differentiator in the market. Therefore, in such a technologically advanced age, those who offer excellent online customer service are ahead of the game, as we are more connected than ever. Serving the consumer well, […]
Basic Guide: Customer Satisfaction for Retail
The growth of retail in the business world is nothing new. However, there are still many challenges and opportunities for entrepreneurs and professionals working in this segment. It's undeniable that the way people choose and buy products has changed significantly in recent years—and retail is no exception. […]
How to Turn a High NPS® into Recommendations
Have you worked hard to achieve a high NPS® score, but now you're unsure of your next steps? How about turning all that feedback into more business by creating a referral program for your customers? In a banking study conducted by Harvard Business Review, 10,000 accounts were monitored for three years. Through […]
How to improve customer experience using customer reviews
The tip I'll give in this post, while quite obvious, isn't yet a very common practice among companies. Managing online reviews is a well-known practice applied in the hospitality industry and even in the food service industry. However, all companies can and should take advantage of the intelligence extracted […]
NPS Question: Strategies and Variations for Measuring Customer Loyalty
Did you know that in addition to the standard NPS question we're already familiar with, it can be applied in different ways? In case you didn't already know, this metric measures customer loyalty. The metric uses a type of score to identify whether a customer can be considered loyal or not, and thus, their […]
