The new experiential marketing: total focus on the customer
In this new article, our CEO Santiago Edo reflects on the new role of marketing in the era of customer experience. Today, customers choose businesses and products based on shared experiences, not just on advertisements and brand rhetoric. This is a key point that changes […]
Customer-centric: What it is, and how to apply this strategy in your company
Customer Centricity is a strategy that aims to make the customer the center of a company's strategic planning, increasing customer lifetime value and reducing cancellations and potential dissatisfaction to achieve the organization's business objectives. According to research, customer-centric companies are 60% more profitable than companies that are not
How to improve customer experience in 5 strategic steps!
With the acceleration of digital transformation in recent years, consumers are much more informed and have higher expectations regarding products/services. Therefore, companies must have a solid customer experience (CX) strategy as their main differentiator to attract customers. A CX strategy requires, first and foremost, a mindset […]
Customer experience in supermarkets: What can your supermarket do today to meet the growing demand for digital? (plus success stories)
During the pandemic, 61% of people increased their online shopping; 14% of consumers started shopping at online supermarkets, and 17% stopped frequenting physical stores. What have supermarkets been doing to meet the growing demand from the digital world? To help us answer this question, we invited two experts in the sector: […]
How can I find out what my customers think of my company?
As customers, we know very well which companies we trust and which we dislike. But when we're on the other side, it's often difficult to know for sure what our customer thinks about our brand, product, or service, isn't it? But rest assured, with advances in technology and customer-centric strategies, we can find a solution
After-sales service: how a good experience helps build customer loyalty
What do you and your team do after closing a sale? If the answer is to say goodbye to the customer and move on to the next one, it's time to rethink those concepts and invest in after-sales service. The relationship with the customer begins after they purchase your product or service, and it is in this process that the relationship starts
7 crucial data points to understand your customers and increase your sales
There's no denying it: your customers and users are your company's most valuable assets. After all, all departments work together to attract, convert, and retain users. But they generate much more than revenue for your business: customers are a source of data and intelligence to continuously improve your product or service. […]
Best moments from the webinar: How the market is adapting to the new consumer behavior profile (and how you can do the same)
In this webinar, Flávia Pini, CEO of FX Data Inteligente, presents data on post-COVID consumer behavior. FX is a technology company that works with tracking and monitoring consumer movement in physical stores. They use this behavioral data to understand what actually happens at the point of sale, obtaining a snapshot […]
Mystery shopper: what are the practical advantages for your business?
Nothing is more valuable to a company than deeply understanding the true perception its customers have of it. One of the widely used methodologies for this discovery is mystery shopping. As the name suggests, "mystery shopping" is a technique for identifying flaws, improving processes, and enhancing the customer experience