The new experience marketing: total focus on the customer
In this new article, our CEO Santiago Edo reflects on the new role of marketing in the era of customer experience. Today, customers choose businesses and products based on shared experiences, not just ads and brand pitches. This is a key point that changes […]
Customer centric: What it is, and how to apply this strategy in your company
Customer-centricity is a strategy that aims to make the customer the center of a company's strategic planning, increasing their lifetime value and reducing churn and potential dissatisfaction to achieve the organization's business objectives. According to research, customer-centric companies are 60% more profitable than companies that […]
How to improve customer experience in 5 strategic steps!
With the acceleration of digital transformation in recent years, consumers are much more informed and have higher expectations for products and services. Therefore, companies must have a solid customer experience (CX) strategy as their key differentiator to attract customers. A CX strategy requires, above all, a mindset […]
Customer Experience in Supermarkets: What can your supermarket do today to meet the growing digital demand? (more success stories)
During the pandemic, 61% of people increased their online shopping volume; 14% of consumers started shopping at online supermarkets, and 17% stopped visiting physical stores. What are supermarkets doing to meet the growing digital demand? To help us answer this question, we invited two industry experts: […]
How do I know what my customer thinks of my company?
As customers, we know very well which companies we trust and which we dislike. But when we're on the other side, it's often difficult to know for sure what our customers think of our brand, product, or service, right? But rest assured, with advances in technology and customer-centric strategies, […]
After-sales: how a good experience helps build customer loyalty
What do you and your team do after closing a sale? If the answer is to say goodbye to the customer and move on to the next one, it's time to revisit these concepts and invest in after-sales. The relationship with the customer begins after they purchase your product or service, and it's during this […]
7 crucial data points to understand your customers and increase your sales
There's no denying it: your customers and users are your company's most valuable assets. After all, all departments work together to attract, convert, and retain users. But they generate much more than revenue for your business: customers are a source of data and intelligence to continually improve your product or service. […]
Webinar Highlights: How the Market is Adapting to the New Consumer Behavioral Profile (and How You Can Do the Same)
In this webinar, Flávia Pini, CEO of FX Data Inteligente, shares data on post-COVID consumer behavior. FX is a technology company that tracks and monitors consumer movement in physical stores. They use this behavioral data to understand what's actually happening at the POS, providing a snapshot […]
Mystery shopping: what are the advantages for your business in practice?
Nothing is more valuable to a company than deeply understanding the customer's true perception of it. One of the most widely used methodologies for this discovery is mystery shopping. As the name suggests, "mystery shopping" is one of the techniques for identifying flaws, improving processes, and improving the customer experience.
Customer Experience: What it can do for your business
Customer Experience is a term that is increasingly popular and widely used in various sectors. It represents an extremely important process that aims to increase visibility and reach for brands based on the experience they provide to customers. After all, companies […]
