9 empresas de delivery: Qual é o melhor serviço de entrega para o seu negócio?
One solution for retailers to mitigate the financial crisis caused by isolation, a consequence of the coronavirus, is to adopt the delivery system. A potential solution could be to partner with the delivery app Rappi, which has seen demand triple in recent weeks, especially for supermarket purchases, pharmacies, and meals, according to […]
Lifetime value: como saber o valor de um cliente na sua empresa?
Does your company know the value that customers spend on your products during their buying journey? If you don't know the answer, it's more than time to understand and calculate your company's lifetime value (LTV). Calculating how much each customer generates is essential for the company and, more than just knowing […]
Melhores momentos do webinar Reputação da Marca e Experiência do Cliente na era Pós COVID-19
We invited leading figures in the market to analyze the current moment, understand the implications of the new post-COVID-19 consumer profile, and demonstrate the importance of online brand reputation and customer experience for businesses. Participants in this webinar included: The webinar was led by Santiago Edo, CEO of Reviewr […]
Case Grupo Almeida Júnior: Gestão de reviews no varejo e seu impacto na experiência do cliente
Do you take advantage of commercial holidays to receive more customer reviews? If you're not already doing this, stick with me until the end, and I'll explain why you should start doing it immediately! Holidays are an excellent opportunity to increase the volume of reviews because it's on these dates that […]
O que é a economia do feedback e o que mudou na jornada de compra do seu consumidor?
Seus clientes mais insatisfeitos são sua maior fonte de aprendizado. Bill Gates Se você criar um caso de amor com seus clientes, eles próprios farão a publicidade da sua marca. Philip Kotler No ano passado eu participei do WebSummit, maior evento de tecnologia da Europa e um dos maiores do mundo, realizado em Novembro, em […]
Customer Effort Score (CES): O que é, e como medir o esforço do cliente
As a customer service leader, you aim to make the customer's life easier, right? In this content, understand the Customer Effort Score metric to see how customer effort impacts revenue and customer loyalty. But taking a step back, it's a fact that most customer service professionals are familiar with both […]
Guia Prático: Métricas da Experiência do Cliente
When it comes to customer experience metrics, many details must be taken into account. Knowing the advantages and disadvantages of each metric is essential for implementing a good customer-centric strategy, isn't it? According to a study by Lee Resources, for every dissatisfied customer who complains, 26 remain silent. So if you […]
