Customer Experience: what it can do for your business
Customer Experience is a term that is increasingly popular and widely used in various sectors. It represents a process that is extremely important and aims to guarantee greater visibility and space for brands considering the experience they provide to customers, after all, companies […]
Relationship marketing: everything you really need to know
In today's competitive and information-rich environment, simply selling is no longer the only concern for companies. More than that is needed; delighting customers has become a necessity, and that's why relationship marketing is gaining so much importance. Much more than acquiring new customers, it's important […]
Customer Health Score: Learn how this indicator can help you
Imagine how great it would be to be able to predict your customers' behavior. Well, it may seem like a fantasy, but this is already possible through the use of the Customer Health Score. This indicator measures the health of accounts and customers, and helps companies develop strategies for customer retention and loyalty. By understanding […]
Personalized service: make your customer experience amazing
Currently, the internet and technology provide speed in resolving customer problems, but it's crucial to never lose sight of personalized service and customer relationships. Customers don't want to be served by robots. Being digital is important, but offering a humanized relationship, where the customer is listened to, is a real differentiator
Customer service: a practical guide on how to do it right
No one can deny that the public is one of the most important parts of the business, right? Companies develop solutions for them, and the business revolves around them. Therefore, it's essential to pay attention to customer service. In times of such intense competition and a high level of demand..
Customer loyalty: you're doing it wrong! 4 big myths about customer loyalty
Stop trying to charm your customer – that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company and, worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, affirms. We've been hearing this for a while now..
Online customer service: how to guarantee quality and efficiency
There's no denying that customer service is one of a company's main assets and can be a major differentiator in the market. Therefore, in such a technological age, those who offer their customers excellent online service have a head start, given that we are more connected than ever. Providing good customer service, [...]
Basic Guide: Customer Satisfaction for Retail
The growth of retail trade in the business landscape is nothing new. However, many challenges and opportunities still exist for entrepreneurs and professionals working in this segment. It's undeniable that the way people choose and buy their products has changed significantly in recent years – and retail is no exception. The […]
How to turn a high NPS® into recommendations
You worked hard to achieve a high NPS® score, but now you don't know what the next steps are? How about transforming all that feedback into more business by creating a referral program for your clients? In a banking study conducted by the Harvard Business Review, 10,000 accounts were monitored for three years. Through […]