Vicinity: Google's new update and its impact on local search
Vicinity, the new Google update, increases the weight of the Proximity factor and decreases the impact of keywords in business names in local intent search results. Keep reading to learn more! What is the new Vicinity update? Vicinity means area near or around a given place. The update received […]
How to create a local SEO strategy to attract more local and nearby customers to your store
The overall goal of a local SEO strategy is to establish the store as the most trusted authority for Google searches related to products and/or services within a specific geographic area. With the increase in searches using the term "near me," it is crucial to create a local SEO strategy to optimize your search engine ranking
Customer experience in supermarkets: What can your supermarket do today to meet the growing demand for digital? (plus success stories)
During the pandemic, 61% of people increased their online shopping; 14% of consumers started shopping at online supermarkets, and 17% stopped frequenting physical stores. What have supermarkets been doing to meet the growing demand from the digital world? To help us answer this question, we invited two experts in the sector: […]
The surprising truth about how to climb the TripAdvisor rankings
What's the secret to climbing the TripAdvisor rankings? How do you get ahead of your competitors and increase your number of customers? We dissected the TripAdvisor algorithm to better understand how it works and revealed everything in an incredible infographic. Interested? Then download the infographic: The surprising truth about how to climb the rankings […]
Word-of-mouth marketing for local businesses: a powerful strategy
Researchers have found that a 10% increase in word-of-mouth (both offline and online) translates into sales growth of between 0.2% and 1.5%. This is because 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Word-of-mouth marketing is an excellent low-cost strategy […]
15 online review sites to boost your reputation and attract customers
Imagine you're planning a celebration and want to ensure a great experience for everyone. Searching "all-you-can-eat pasta" on Google, you find a nearby restaurant that seems perfect. What's the next step? Most likely, you'll check reviews to understand the experience of those who have already been there. Online reviews are crucial […]
Infographic: Discover the secrets of review sites: make your business climb in the rankings
Review sites like Google My Business, Facebook (reviews), TripAdvisor, and many others aim to match the right product/service with the right person at the right time. Each of these sites has a specific way of doing this, making ranking a complex and scientific approach, with the goal of offering the best possible results
Google My Business: How to use it and achieve top results in local search
To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results page increases your visibility and greatly improves your chances of acquiring more customers! If you own a business and want it to be found by consumers, having a strong presence is essential
Facebook recommendations: what are you missing out on by ignoring them in your customer acquisition strategies?
Do you also use the internet to look for a place to eat, a place to have fun, dance or relax, or a service to hire? Then you read online reviews or ratings to see if people approve of the place and if they would recommend it, so you can make a more informed decision? Well, yes! And […]