Google My Business: How to highlight your business and rank better in local searches
According to a study, 46% of all Google searches are related to local searches. If you want your business to appear first in a local Google search, you need to keep an eye on 3 fundamental factors: Relevance, Distance, and Prominence. Knowing each one well and understanding their impact on local SEO is essential.
Mobile advertising: how location-based marketing works
Do you know how mobile location targeting helps you achieve your marketing goals, building more effective campaigns and increasing your ROI? The forecast for location-based mobile advertising, which in 2017 accounted for 38% of total mobile advertising (US$12.4 billion), is to expand its share year after year, reaching […]
Increase shopping mall traffic through online reputation: You're missing a huge opportunity by ignoring this
Do you know what all shopping malls have in common? They all want to increase sales. So they develop countless strategies to increase customer traffic: they promote events, use paid media, form partnerships, run promotions, use traditional advertising, etc. But there's a trick that can be used to attract more consumers, that every mall has, but that most of them […]