Success story · Pharmacies
4,2 → 4,6
Google Note
+20%
Routes to the shops
99,3%
Response rate
Get to know Panvel
Founded in 1973 in Rio Grande do Sul, Panvel is part of the Panvel Group, which also includes the distributor Dimed and the laboratory Lifar. Today, with 659 stores concentrated in the Southern region and São Paulo, the pharmacy is a benchmark in medicines, dermocosmetics and its own line of beauty and hygiene products, in addition to having been a pioneer in administering vaccines at points of sale in the region.
Sector
Pharmacies
National Network
Size
659 locations
One of the largest pharmaceutical chains in the country
Partnership
Since 2022
4 years of excellence with the client
response rate
99,3%
It started at 99.1%
What was the situation BEFORE HARMO?
The strong storefront image of a physical store didn't yet exist in the digital world
“Hiring Harmo was truly the right decision when it comes to the phygital journey. They have a methodology, the tool is super intuitive and delivers results, because innovation is results. The Harmo team is spectacular, they actively participate in training with store managers. They are great partners of Panvel.”
— Fábio Machado, Head of Innovation at Panvel
RESULTS
Panvel transformed 659 pharmacies into a digital showcase that generates predictable traffic
Volume
+239%
Number of reviews.
From 9,450 to 32,071 during that period.
REPUTATION
4,6
Average rating on Google
4.2 star rating.
CONVERSION
3,8%
Conversion rate
It started at 3.7%.
DRIVE-TO-STORE
+20%
Routes
From 38% to 47% of the total.
Positive
+285%
Positive reviews
From 81% to 92% of the total. Negative responses fell from 17% to 7%.
Relationship
99,3%
Response rate to evaluations
It started at 99.1%.
Your network could be the next case study
Speak with a specialist and see how Harmo can transform your network's reputation into measurable performance, store by store.