Success story · Food Service Franchises
How Spoleto, a brand of the Trigo Group, transformed its digital reputation in 398 locations, going from 3.3 to 4.3 stars on Google in just one year.
3,3 → 4,3
Google Note
+386%
Positive reviews
398
Managed locations
Get to know SPOLETO
Spoleto is one of the brands of the Trigo Group, which also operates China In Box, Gendai, Koni, Gurumê, ASA, and 2V, totaling more than 800 units. Before Harmo, managing the reputation of hundreds of stores directly through Google Business Profile would have required a manual operation estimated at 20 people. Today, all reputation management and digital presence of the group is conducted by just two people with the support of the platform.
Sector
Food Service Franchises
Size
398 locations
Partnership
Since 2024
conversion
2,7%
What was the situation BEFORE HARMO?
Google Business Profile wasn't designed to manage hundreds of stores
With hundreds of stores distributed across different brands, maturity levels, and operational profiles, direct management by GBP would require a gigantic effort. A simple change that could take weeks, or even a month, to implement manually in hundreds of stores can now be done in minutes with Harmo.
Note 3.3 without a consolidated view
Without aggregated data by brand, it was impossible to know where and how to act to improve reputation at scale.
"GBP wasn't designed for you to manage many stores."
Mass changes, assessment responses, and consolidated analyses required extremely operational, slow, and decentralized work.
An operation that would require 20 people
Manually performing tasks that Harmo centralizes and automates would require a team estimated at 20 people.
Low visibility for decision-making
Difficulty in understanding the digital maturity of each brand and the practical impossibility of responding to assessments on a large scale.
RESULTS
Koerich implemented a system that transforms reputation into a measurable asset
Volume
+188%
Number of reviews.
drive-to-store
+48%
Routes
Actions
+43%
Total actions in the period
Positive
+386%
Positive reviews
IN THE VOICE OF THE CUSTOMER
"Harmo is proving fundamental in understanding the maturity of each brand." — Rafael Casali, Grupo Trigo
Your network could be the next case study
Speak with a specialist and see how Harmo can transform your network's reputation into measurable performance, store by store.