What is a help desk and how can it help with customer service?
Customer service, experiences, and relationships are topics that are increasingly on the agenda within companies, right? If you've also been concerned about this, you've probably heard about what a help desk is. No longer a differentiator, customer service is a fundamental task for […]
Customer relationship: Techniques to improve it
Customer relationships are one of the most important things your company can cultivate. It's an investment that often yields many rewards, even more than expected. For example, when a company has a good relationship with its target audience, the latter, in turn, may recommend it to friends and acquaintances, making […]
After-sales service: how a good experience helps build customer loyalty
What do you and your team do after closing a sale? If the answer is to say goodbye to the customer and move on to the next one, it's time to rethink those concepts and invest in after-sales service. The relationship with the customer begins after they purchase your product or service, and it is in this process that the relationship starts
7 tips to increase your response rates in satisfaction surveys
Anyone who works with customer satisfaction surveys knows how hard it is to maintain and improve response rates, right? Each question is carefully defined, the contact channel is chosen considering the customer profile, and there are countless technical details that need attention. That's why there's no better result than this..
Data-driven: how to act strategically based on data
If you work in customer experience, marketing, or business, you've probably heard the term "data-driven." This technique, so widely discussed right now, is important for companies to make data-driven decisions. Working and making decisions based on opinions, deductions, or hunches is not at all beneficial for companies, it's not..
What is a chatbot, how does it work, and 7 reasons to implement one?
There are many ways to get closer to the customer and make resolving their problems faster and more efficient. If you've already looked for new models to implement customer experience, you've probably heard of and wondered what a chatbot is, right? Tools like this streamline customer service without interrupting the process
6 ways to improve customer prospecting in your company
A successful and ready-to-buy customer profile is worth more than many unqualified leads who don't intend to invest in your business anytime soon. Therefore, investing in high-quality customer prospecting is crucial. For the sales team, customer prospecting is a very important task […]
How data mining can help you learn more about your customer
Collecting data is crucial for understanding your customers and developing new strategies, right? That's why data mining is increasingly being used to help companies with this important task. Throughout the stages of the customer journey, they provide a wealth of information that is often not utilized by the company
Customer success manager: What is their role and why is it so important?
You've heard of Customer Success Managers, right? Employees in this role handle the needs of the most important asset of any company: its customers. Customer Success team members are on the front lines ensuring that customers continue to use your company's products or services […]