Atendimento ao cliente: guia prático de como fazê-lo corretamente
No one can deny that the public is one of the most important parts of the business, right? Companies develop solutions for them, and the business revolves around them. Therefore, it's essential to pay attention to customer service. In times of such intense competition and a high level of demand..
Customer Success: o que é e por que adotar essa estratégia?
Customer experience, relationships, and positive interactions are increasingly discussed topics in the business world. If you care about any of these, you've probably heard of Customer Success, haven't you? Customer Success is a very important area within a company, as it's responsible for ensuring that interactions between […]
Atendimento online: como garantir qualidade e eficiência
Não há como negar que o atendimento é um dos principais trunfos de uma empresa e pode ser, ainda, um grande diferencial no mercado. Por isso, em um momento tão tecnológico, sai na frente quem disponibiliza para seus clientes um excelente atendimento online, visto que estamos mais conectados do que nunca. Atender bem o consumidor, […]
FAQ: guia definitivo de como desenvolvê-la de forma assertiva
Often, your teams and customer service channels receive the same types of questions, and you always have to answer the same thing, right? Having a FAQ page can greatly help reduce this problem. This solution, which gathers answers to the most common customer questions, is sometimes forgotten or not implemented..
Guia Básico: Satisfação do cliente para varejo
The growth of retail trade in the business landscape is nothing new. However, many challenges and opportunities still exist for entrepreneurs and professionals working in this segment. It's undeniable that the way people choose and buy their products has changed significantly in recent years – and retail is no exception. The […]
Relacionamento com o cliente: O que é, dicas e como mensurar
One of the most important characteristics a company must preserve is its relationship with the customer. The customer is a vital part of the business, and it is essential that they feel motivated and happy with their experiences interacting with brands. In such a competitive market with so many options, getting ahead […]
Como transformar um alto NPS® em recomendações
You worked hard to achieve a high NPS® score, but now you don't know what the next steps are? How about transforming all that feedback into more business by creating a referral program for your clients? In a banking study conducted by the Harvard Business Review, 10,000 accounts were monitored for three years. Through […]
Satisfação do cliente: O poder das métricas na era da experiência do consumidor
There are dozens of factors that contribute to the success (or failure) of a business, and customer satisfaction is one of them. Monitoring this indicator is fundamental to making your customers more loyal and, eventually, turning them into brand ambassadors. The fact is, customer satisfaction is a broad concept, and truly understanding it is crucial
O que é churn rate: como calcular e 3 dicas para reduzir
Understanding why consumers abandon products or services is essential for businesses, and knowing what churn (cancellation rate) is makes it easier to have these metrics tangible and to give new directions to strategies. Churn is increasingly being used to measure business success and, like many other metrics, it is a valuable tool for business success
Pergunta NPS: Estratégias e variações para medir a lealdade dos clientes
Did you know that besides the standard NPS question we're already familiar with, it has different ways of being applied? If you didn't already know, this metric measures customer loyalty. The metric uses a type of score to identify whether a customer can be considered loyal or not, and thus, their […]
