Atendimento ao cliente: guia prático de como fazê-lo corretamente

No one can deny that the public is one of the most important parts of the business, right? Companies develop solutions for them, and the business revolves around them. Therefore, it's essential to pay attention to customer service. In times of such intense competition and a high level of demand..
Lealdade do cliente, você está fazendo errado! 4 grandes mitos sobre a fidelização de cliente

Stop trying to charm your customer – that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company and, worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, affirms. We've been hearing this for a while now..
Customer Success: o que é e por que adotar essa estratégia?

Customer experience, relationships, and positive interactions are increasingly discussed topics in the business world. If you care about any of these, you've probably heard of Customer Success, haven't you? Customer Success is a very important area within a company, as it's responsible for ensuring that interactions between […]
Atendimento online: como garantir qualidade e eficiência

Não há como negar que o atendimento é um dos principais trunfos de uma empresa e pode ser, ainda, um grande diferencial no mercado. Por isso, em um momento tão tecnológico, sai na frente quem disponibiliza para seus clientes um excelente atendimento online, visto que estamos mais conectados do que nunca. Atender bem o consumidor, […]
FAQ: guia definitivo de como desenvolvê-la de forma assertiva

Often, your teams and customer service channels receive the same types of questions, and you always have to answer the same thing, right? Having a FAQ page can greatly help reduce this problem. This solution, which gathers answers to the most common customer questions, is sometimes forgotten or not implemented..
Relacionamento com o cliente: O que é, dicas e como mensurar

One of the most important characteristics a company must preserve is its relationship with the customer. The customer is a vital part of the business, and it is essential that they feel motivated and happy with their experiences interacting with brands. In such a competitive market with so many options, getting ahead […]