Ana Caroline Edo is Head of Projects at Harmo, the Drive-to-Store infrastructure that transforms the customer's voice into increased store traffic. She leads the implementation of the methodology in retail chains and franchises, from operational design to the day-to-day governance of each unit. Her expertise lies in the digital presence of chains with many stores: Google Business Profiles, local SEO, review management, and activation of customer promoters. This work happens store by store, where accurate information, updated photos, and answered reviews determine who enters. She writes about the shift from local search to the era of AI-generated answers and about what a chain needs to structure to be mentioned when a customer asks where to shop near them. She works from Santa Catarina, as part of the team that supports Harmo's client brands in their operations.