Did you know that you can customize your fan page and ensure your visitors have a better experience with your brand? No? Then you can't miss this post.
After ensuring that the key information about your company is correctly and properly configured, such as a good cover photo, a great company description, and up-to-date hours and contact information, it's time to think about the visitor experience when browsing your fan page.
Curious to know how? Just keep reading.
What are Facebook page templates?
Page templates are layouts that have predefined tabs and buttons, designed for different types of businesses. Currently there are 9 different options:
- Standard;
- Business;
- Places and Events;
- Non-profit organization;
- Politicians, Services;
- Restaurants and Cafes;
- Shopping and Video Page.
Each one has its own predefined set of tabs and buttons that best suit the objectives of the corresponding business type. Make the most of your fan page by configuring the right template and customizing your page to focus on your business goals.
How to change your company's fan page template
You can change your Facebook page template whenever you want. Follow these steps:
- Click on Settings at the top of the page.
- Click on Templates and guides in the left-hand column.
- Below Templates, click Edit next to your current template.
- Click on "View details" next to the template you want to apply.
- Review the new buttons and tabs for your Page and click Apply template.
- Click OK.
What are tabs or frames on a fan page and how do I set them up?
Each page template will feature a standard tab organization specific to that template. However, you can edit the position of some of them. You can reorder them to highlight what is most important for your business objectives.
Note: Some tabs cannot be reordered or removed.
To add a tab or section to your fan page:
- Go to the Page and click on Settings.
- Click on Templates and guides in the left-hand column.
- Scroll to the bottom of the screen and click Add a tab.
- Click Add tab next to the tab you want to add.
- Click Close.
To reorder tabs and sections:
- Go to the Page and click on Settings.
- Click on Templates and guides in the left-hand column.
- Click and drag a tab to reorder it.
To remove a tab or section:
- Go to the Page and click on Settings.
- Click on Templates and guides in the left-hand column.
- Click on Settings next to the tab you want to remove.
- Click to select Disable.
- Click Save.
- Note: Some guides are standard and will not display this option.
Customizing your fan page according to your business type
Depending on the type of business you have, you may feel the need to set up different features on your fan page. See the main ones now, which ones your business can use, and how to activate them.
Check this out: Warning about the risk of duplicate pages. See how to claim a page on Facebook.
How to add a services tab to your fan page
Add a Services menu so people can learn about your offerings when they visit your Facebook page. You can briefly explain what the service is, add a price (optional), and an image, for example.
How to set up a services tab on your fan page:
- Click on Settings at the top of the page.
- Click on Templates and guides in the left-hand column.
- Scroll to the bottom of the screen and click Add a tab.
- Next to Services, click Add tab and then Close.
To add your services:
- Go back to the first page of your Page and click on Services in the left-hand column.
- Click on Add a service.
- Enter your service information and click Save.
- To list another service, click Add a service.
Enabling and correctly editing the information in this guide will positively impact a potential customer's purchasing decision in your favor. Use this feature to better explain what your company does and how it can benefit the consumer.
How to allow people to schedule their services through Facebook
If your business accepts appointment scheduling, you can use the Appointments feature on Facebook to manage your appointment calendar directly on the platform and allow customers to book through your Facebook Page.
To add scheduled times to your Facebook page:
- Go to the Page and click the call-to-action button below the Page's cover photo.
- Click on Make a reservation with you and then on Book now.
- Click Next.
- Click on Scheduled Times on Facebook to manage them.
- Click Start settings and then Next to show the available scheduled times. If you don't want to do this, click Not now.
- If you prefer to display this information, set the days and times you want to regularly offer scheduled appointments on the calendar and click Next. Adjust your preferences for things like appointment approval and advance notice, and click Next.
- Click Next to review your services, and then click Next again.
- Choose whether you want to send appointment reminders or follow-up messages to clients, and click Finish.
How to add a menu to your fan page
If your business is a restaurant or café, for example, providing a menu will allow your customers to get a better idea of the dishes you serve. This can be a great opportunity for you to showcase your best offerings and convince that customer once and for all.
Tip: Prefer real, authentic images over stock photos. With today's accessible technology, you can obtain excellent images of your dishes yourself. You can find great tutorials on YouTube about this. However, if possible, don't rule out hiring a good professional. One suggestion is to hire a freelancer.
To add a menu to your Page:
- Click on About, on the left side of the page.
- Below More information, click Add menu.
- Upload a photo or PDF file of your menu, or click "Link to website menu" to link to the website menu.
- After your menu has been uploaded or you have added a link to the menu, click Confirm.
How to add recommendations and reviews to your fan page
Make sure to enable Reviews so customers can rate your business on Facebook. Online reviews help customers get to know your business better and play a crucial role in consumer purchasing decisions.
Enabling Reviews on the Facebook page:
- Click on Settings at the top of the page.
- Click on Templates and guides in the left-hand column.
- Scroll down and click Add a tab.
- Click Add tab, next to Recommendations or Analytics.
Check this out: Facebook Recommendations: What are you missing out on by ignoring them in your customer acquisition strategies?
Add TripAdvisor reviews to your Fanpage
Add the TripAdvisor app and display platform reviews directly on your fan page. Additionally, your customers can review your establishment on TripAdvisor without leaving Facebook. You can also share photos of customers at your establishment and showcase your awards and badges earned on the platform. The app is free and easy to install.
How to install TripAdvisor on your Facebook page
- Log in to Facebook as an administrator of a business page.
- Log in to TripAdvisor and go to the TripAdvisor Widgets. Type the company name in the search bar. Select the "TripAdvisor Traveler Reviews for Facebook" widget.
- You will be redirected to Facebook. If you manage multiple pages, you will see a dropdown menu showing all your pages. Select the one that will receive the widget.
- After installation, you can customize which sections of the app you'd like to display on your page by clicking the "Customize" link in the upper right corner of the app.
Integrating TripAdvisor into your fan page is a smart move that will help your online reputation, and what's more: the tool is free.
Check it out: How TripAdvisor works for businesses: the complete guide
How to allow people to check in on your Facebook page
Check-ins, as well as mentions on social media, also contribute to your online reputation. Furthermore, enabling this option helps potential customers find your business when they are looking for something similar nearby.
To enable the check-in feature on the fan page:
- Click on About, on the left side of the page;
- Click on Edit Page Information;
- Next to Address, click to check the box next to Has a physical address and enter your business address;
- Click below the map to check the box next to "Customers who visit my business at the physical address" (unchecking this box will hide your physical address and check-ins);
- Click on Save changes.
If you are unable to allow check-ins, you may need to change your Page's category.
How to create an action button on Facebook
These buttons are designed to encourage people to take important actions on your fan page, such as booking a service or contacting your business. Call-to-action buttons appear prominently at the top of your Page or at the bottom when viewed on a phone, and can direct visitors to any location, both on and off Facebook.
The buttons are easy to add and can help you generate real business results. The secret to getting the most out of them is: test, test, and test again. The available calls to action are:
- Make a reservation with you;
- I will contact you;
- Learn more about your business;
- Buy from you;
- Download your app or play your game
To add a call-to-action button to your fan page
- On your Page's cover photo, click +add a button.
- Choose which type of button you would like people to see.
- Depending on the type of button chosen, you will need to add either a business email address or a link to your website.
- Rest assured, Facebook will guide you through the process; it's very simple. After editing the necessary information, click Finish.
One last thing: keep your business objectives in mind and focus on your customer experience. Your company's fan page is another point of contact between your brand and potential customers; use the tips in this post and make the necessary changes to ensure the best possible interaction between the visitor and the company.
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