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WEBINAR

ZMOT: The Forgotten Stage of the Buyer's Journey

Master the Zero Moment of Truth (ZMOT), the stage where purchasing decisions are formed, with Ricardo Pena, CEO of PeopleXperience.

Meet your mentors at this meeting

Discover how your online reputation can be the key to attracting more customers organically.

Ricardo Pena

Co-founder & CEO
Santiago Edo

Santiago Edo

Co-founder & CEO
Lucas Hansel

Lucas Hansel

Co-founder & CMO

How is your company perceived in the initial survey?

In today's digital environment, the Zero Moment of Truth (ZMOT) has become a crucial concept for companies that want to positively influence their customers' purchasing decisions.

ZMOT refers to the moment when a consumer researches a product or service online before making a purchase decision. This is the critical point where your company needs to excel to avoid pitfalls that can damage your reputation and decrease your chances of conversion.

Join our free webinar and learn how ZMOT can be the key to attracting more customers from the start of the buying journey.

What you will learn:

  • Fundamentals of ZMOT and its importance in the digital buying journey.
  • Techniques to improve your brand's visibility and attractiveness at the moment of truth.
  • Strategies to avoid misinformation and proactively manage your online reputation.
  • Success stories demonstrating the effective application of ZMOT to overcome initial challenges.
 

and much more…

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