Vicinity: Google's new update and its impact on local search
Vicinity is a Google update that gives more weight to proximity and less to keywords in a company's name. Understand the impact on search.
How to create a local SEO strategy to attract more local and nearby customers to your store
A local SEO strategy positions your store as the most trusted reference in the region. See how to set yours up and attract nearby customers.
ZMOT: What it is, and how to influence the consumer at the zero moment of truth
So, what exactly is ZMOT? It stands for Zero Moment of Truth, the research phase before a purchase. Understand how to influence the consumer at this time.
What is the Zero Moment of Truth? Discover Everything You Need to Know About ZMOT
What is the Zero Moment of Truth? ZMOT is the stage where the consumer researches before buying. Discover everything about this concept.
Businesses affected by the Coronavirus: 6 necessary actions to update your Google My Business profile
Learn how to update your business information on Google My Business during times of crisis. See 6 actions to keep your customers informed about your operations.
Complete Guide: How to improve your Google reviews and attract more customers
Google Reviews are the ratings and comments that form each store's reputation in search results and determine who receives the delivery request.
Google My Business: How to use it and achieve top results in local search
Learn how to use each feature of Google My Business to achieve top local search results and be found by nearby customers.
Google My Business: How to Create a Profile and Highlight Your Business in Google Search Results
Stop missing opportunities and learn how to use Google My Business once and for all. Check out everything you need to know right here and now.
Google My Business: How to highlight your business and rank better in local searches
Learn how to highlight your business on Google My Business and rank better in local searches, which already account for almost half of all searches.