Vicinity: Google's new update and its impact on local search
Vicinity, the new Google update, increases the weight of the Proximity factor and decreases the impact of keywords in business names in local intent search results. Keep reading to learn more! What is the new Vicinity update? Vicinity means area near or around a given place. The update received […]
How to create a local SEO strategy to attract more local and nearby customers to your store
The overall goal of a local SEO strategy is to establish the store as the most trusted authority for Google searches related to products and/or services within a specific geographic area. With the increase in searches using the term "near me," it is crucial to create a local SEO strategy to optimize your search engine ranking
ZMOT: What it is, and how to influence the consumer at the zero moment of truth
What does ZMOT mean? ZMOT is an acronym for Zero Moment of Truth. ZMOT is a model that explains the discovery and awareness stage of the consumer journey, when they research a product/service/brand before making a purchase decision. The concept was created by Google in 2011. […]
What is the Zero Moment of Truth? Discover Everything You Need to Know About ZMOT
Every day, thousands of miraculous marketing strategies emerge on the internet promising the impossible. Higher sales, higher customer conversions, a new perspective on action, or whatever it may be. However, few strategies actually work, and among them is the Zero Moment of Truth. Perhaps you've never heard of it..
Businesses affected by the Coronavirus: 6 necessary actions to update your Google My Business profile
Businesses affected by COVID-19 should update their Google My Business profile with new information about their operations for customers. This is important because it will make it easier for potential customers to find them. Information such as extra services offered to the community, and whether they are making deliveries, will be displayed on the profile […]
Complete Guide: How to improve your Google reviews and attract more customers
Google reviews are one of the most important pillars for the success of any business in the digital age. They not only influence the perception of new customers, but also directly impact the local ranking of your establishment in search results. However, to reap all the benefits that this resource can offer, it is […]
Google My Business: How to use it and achieve top results in local search
To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results page increases your visibility and greatly improves your chances of acquiring more customers! If you own a business and want it to be found by consumers, having a strong presence is essential
Google My Business: How to Create a Profile and Highlight Your Business in Google Search Results
Stop missing opportunities and learn how to use Google My Business once and for all. Check out everything you need to know right here and now.
Google My Business: How to highlight your business and rank better in local searches
According to a study, 46% of all Google searches are related to local searches. If you want your business to appear first in a local Google search, you need to keep an eye on 3 fundamental factors: Relevance, Distance, and Prominence. Knowing each one well and understanding their impact on local SEO is essential.